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A partner program organizes who refers, what happens to each lead, and how commission is paid. With Nexo, the company structures the network; the referrer follows everything in one portal - without depending on WhatsApp and spreadsheets.
It is a commercial process where companies and referrers send qualified leads and track outcomes with clear rules. Instead of ad-hoc referrals, the program defines onboarding, shared statuses, commissions, and visibility for both sides.
The program is how your network operates: rules, funnel, and commissions. The partner marketplace is the catalog where referrers find companies by segment and request a partnership. In Nexo they work together: the catalog brings new partners; the program runs day-to-day referrals.
Messages get lost, statuses go stale, and commissions turn into disputes. Spreadsheets do not notify the referrer when a lead moves, and WhatsApp does not leave an auditable history. A centralized program reduces friction, builds trust, and frees the sales team.
The receiving company structures the program, receives referrals, and pays commissions. The referrer (person or company) sends leads and follows the funnel. In Nexo, the same account can operate in both roles (dual-role) when that fits the business.
Partner onboarding, a referral channel, statuses visible to both sides, commission rules, payment history, and co-marketing when it makes sense. Without that, the network relies on memory and fragile spreadsheets.
Nexo is built so you can leave WhatsApp and spreadsheets and have the program live in about a day: register the network, set rules, and start receiving referrals with shared statuses. Referrers join for free; the company pays for the platform.